Features
Capturing Public Opinion
Small museums often face the challenge of delivering world-class experiences on a limited budget.
While institutions like SFMOMA and Tate have access to high-end data tools, smaller museums frequently need more affordable options to understand their visitors' tastes and tailor their exhibits. Enter Museum Advocate’s Sentiment Analysis Tool, an AI-powered solution, backed by Stanford University research, that's priced at just $200 per year—perfect for smaller institutions with big ambitions.
Research-Backed and Easy to Use
Supported by Stanford University, this tool uses data from the Art Scene: Meet More Friends app to help museums uncover how visitors truly feel about their collections.
Rather than relying on expensive, custom-built software, this tool provides insights into visitor sentiment for a fraction of the cost. Museums no longer need to guess which exhibits or artworks resonate; the sentiment analysis tool does the heavy lifting by analyzing visitor interactions and ratings in real-time.
Why Small Museums Need This Tool
For small museums, every dollar counts, and getting the most from your resources is essential. Here’s why the Museum Advocate’s sentiment analysis tool can be a game-changer:
Know what your visitors love, what they’re curious about, and what isn’t hitting the mark. This means you can adjust exhibits while they’re still on display, maximizing visitor engagement and satisfaction.
At just $200 per year, this tool is priced to be accessible for smaller museums. You don’t need to spend thousands on complex systems like those used by larger institutions.
The tool provides insights that help museums cater to their audiences by adjusting exhibitions and focusing on artworks that spark curiosity and engagement. This increases visitor return rates and boosts your museum’s reputation.
A Tool Built for Ambitious Museums
The sentiment analysis tool has already shown its impact. A Stanford-led study revealed that it could surface hidden gems in your collection that may have been overlooked. In fact, it uncovered that a little-known Nigerian artist, Sanya Gbemileke, received higher visitor ratings than Pablo Picasso. For smaller museums, this means the potential to elevate underappreciated works that could become visitor favorites.
How it Works for You
This tool doesn’t require a specialized team to implement or use. It’s integrated into Art Scene, and museums get access to the data in a simple-to-understand dashboard. Use this to:
- Adjust exhibit layouts based on real-time visitor preferences.
- Highlight pieces that evoke strong positive sentiment.
- Develop educational programs around artworks that may need more context for visitors to appreciate.
An Affordable Solution with Big Benefits
Kyndall Howard, Executive Director at the Brown County Museum of History, was impressed with how the tool helped align curatorial decisions with visitor interests. “It adds a level of transparency to what we do,” she said. “For smaller museums, it’s about making every exhibition count.”
If you’re a small museum looking to make data-driven decisions that increase visitor engagement, Museum Advocate’s sentiment analysis tool could be your next step toward making a big impact without breaking the bank.
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